A New Taste of Citrus!

Squirt Soda Marketing Campaign

Squirt Soda needed a fresh marketing campaign to attract younger consumers and stand out from competitors like 7UP and Sprite. A New Taste of Citrus highlights Squirt’s bold grapefruit flavor through vibrant colors, bubbly visuals, and dynamic grapefruit photography. The campaign embraces a fresh, modern feel while maintaining brand recognition. Energetic product photography featuring happy, engaged consumers enhances appeal and encourages interaction. Overall, this campaign positions Squirt as a unique citrus soda alternative to classic lemon-lime options, introducing it to a new generation of soda drinkers.