Chupa Chill Pops!

Chupa Chups x Popsicle: Limited-Edition Collaboration

The challenge was to create a cohesive design that merged Chupa Chups’ playful identity with Popsicle’s refreshing appeal while attracting a younger audience. I used a bright yellow backdrop for brand recognition, playful typography, and bold colors to enhance excitement. Realistic popsicle illustrations with shading techniques added depth, making the design visually engaging. The ice cream truck and its corresponding merchandise extended these elements, creating an interactive brand experience. This solution strengthens brand awareness, creates nostalgia, and encourages consumer engagement through eye-catching packaging and a fun, immersive campaign.